Close to one-half of all greenhouse gas emissions are produced from buildings. Green building isn't just responsible; it's necessary. Both consumer demand and government policy are making this happen and shaping the future of our industry.

The office of the Federal Environmental Executive defines a green building as "the practice of 1) increasing the efficiency with which buildings and their sites use energy, water, and materials, and 2) reducing building impacts on human health and the environment, through better siting, design, construction, operation, maintenance, and removal-the complete building life cycle." Buildings are responsible for almost one-half of all greenhouse gas emissions today.

Sustainable properties are the future of the real estate industry. Consumer demand and government policy are making this happen. Many consumers, real estate professionals, and property owners are taking steps towards greening their properties.

Residential Demand

As the green building movement gains momentum, so does the consumer demand for greener properties. Two-thirds of consumers are paying attention to green homes and buildings; they recognize the link between green properties, cost savings and healthy living.

Consumers also understand the long-term investment and savings associated with greener homes. Homebuyers who ranked energy efficiency as "very important" purchased homes that had a median price $12,400 higher than those who ranked it "somewhat" or "not important."